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Utilizing Technology Acceptance Model (TAM) to Comprehend Factors Affecting Gen Z's Desire to Use Mobile Payment Services
Dian Kurnianingrum, Mulyani Mulyani, Doni Purnama Alamsyah

Last modified: 2021-06-09

Abstract


The rapid development of technology has also changed the financial system prevailing in society. Currently, smartphone users can conduct financial transactions quickly using a mobile payment service. But the growth of mobile payment service in Indonesia has not been as expected. Researchers using TAM (Technology Acceptance Model) try to explain the factors influencing the young generation in using this technology.

Samples were taken from the younger generation (Gen Z) aged 17-22 years who used mobile payment services by distributing questionnaires online. Existing data are analyzed using SEM (Structure Equation Model), so the research hypothesis can be tested, and conclusions can be drawn.


Keywords


Mobile Payment; TAM; Gen Z; Financial Technology