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Cyber extension as the sustainable communication for farmers
Ulani Yunus

Last modified: 2021-06-11

Abstract


The purpose of this research is describing how the cyber extension (CE) be used as the information media for farmers and sutainable communication can be happened in the farmers activities. CE is the use of on-line, computer and digital interactive multimedia networks to facilitate the dissemination of agricultural technology information. The research method used is descriptive qualitative. Data gathered with interviews, observation, and literature review. This study is the continuity of the previous research was conducted quantitatively on 243 farmers in three cities, namely: Lembang, Manado and Bangil. The research result stated that cyber extension is very beneficial for farmers in Indonesia and proved as the sustainable communication to share the information. Through CE, farmers have received information regarding problems in each chain starting from the input stage such as funding and seeding, the production process and output. Through cyber extension there is continuous availability of information for millenial farmers in their daily activities

Keywords


Farmers, Cyber Extension, Communication, Technology