Last modified: 2022-05-27
Vocational high school (SMK Negeri) 3 Cilegon is the only vocational high school for Management and Tourism in Cilegon city. This school has a unique streaming program in fashion design and production competency. This study examines the development of the teaching factory program for fashion design and production program expertise at SMK Negeri 3 Cilegon to equip students with skills and competencies in the creative economy sector. To achieve this objective the school ran a teaching factory for the Fashion Design and Production Implementation program for two consecutive months starting from November to December 2021. This study aimed to examine the effectiveness of the project implementation program for students as well as for the school. This study used a qualitative approach with interviews, observations, and documentation studies at SMKN 3 Cilegon. Meanwhile, for a situational analysis this study employed a SWOT analysis technique and the Boston Consulting Group (BCG) Matrix analysis technique to analyze industry attractiveness relative to market share of the school program. From the implementation program, it provided significant reinforcement in the school program and activity. The program implementation mainly worked on partnership with the industry. It covered: setting up the teaching factory; the development of links and matches and curriculum alignment with industry; teacher and student internships in the industry; an industrial guest teacher; opening an industrial class; competency certification from industry; the agreement of employment positions for the school graduates; and industry scholarships. Meanwhile, the functional aspects of the implementation of the school development program covered production of fashion, marketing, and digital marketing promotion for the fashion products. Although the implementation program was successfully completed, further issues were identified in program development and sustainability.