Font Size: 
Self-Efficacy and Subjective Norm as Mediators in the Role Model and Entrepreneurial Intention Link (A Case of Balinese Students)
Ketut Meira Sukma Bagia, Christian Haposan Pangaribuan, Okta Prihatma Bayu Putra, Desman Hidayat

Last modified: 2022-06-07


Entrepreneurship has a big contribution to the economic growth in a country. The increasing number of entrepreneurs can improve the economic condition since it increases the productivity level. However, In Indonesia, the number of entrepreneurs compared to other countries in South Asia such as Malaysia, Thailand, Vietnam, and the Philippines are still low. Therefore, it is essential to analyze factors that might drive people’s intention on becoming an entrepreneur. Prior studies had examined entrepreneurial intention from some perspectives. Hence, this study tries to examine some factors that might influence the entrepreneurial intention such as role models, self-efficacy, and subjective norms by modifying the TPB framework model. In addition, this study also examines the variable of subjective norm and self-efficacy as the mediating variable of role model to entrepreneurial intention. This study implements a quantitative approach and collects the sample data from a university student in Bali. The total number of respondents for the sample data is 150. Moreover, the result of the study shows that role models, subjective norms, and self-efficacy are significant to entrepreneurial intention. Additionally, the result also shows that role model is significant for both subjective norm and self-efficacy.


Entrepreneurial Intention, Theory of Planned Behavior, Role Model, Subjective Norm, Self-Efficacy

An account with this site is required in order to view papers. Click here to create an account.