The tourism sector is one of the most important aspects in its participation in building the economy of a country. In West Java in particular, there are many places that can be developed, one of which is Bungbulang Village, Nangalamekar, Cianjur City. However, there are many problems faced by Bungbulang Village so that it is not yet known by many people even though it has been declared a Tourism Village by the local government. The tourism sector is one of the most important aspects in its participation in building the economy of a country. In West Java in particular, there are many places that can be developed, one of which is Bungbulang Village, Nangalamekar, Cianjur City. However, there are many problems that arise. Some of the problems are the natural potential that has not been fully utilized, the level of education is low, and the economy is still below average. The pandemic is making things worse because it causes a decrease in the level of visits to tourist areas. With these problems, community empowerment is very necessary for the progress of Bungbulang Village. Increasing knowledge of the potential of nature and its care is vital, but no less important is the knowledge of branding so that Bungbulang Village is better known by the wider community. This research is expected to increase knowledge about branding through video storytelling. To support the research, the method used is descriptive qualitative with an ethnographic approach. Data was collected by interview and direct observation in Bungbulang Village. The research will produce storytelling videos as teaching materials for the public regarding branding.