Abstract

This study aims to analyze how the pattern of content and interactivity on YouTube and Instagram accounts of the ministry of agriculture during the COVID-19 pandemic. The theory used is Moore's interactivity model and cyber extension concept. This research uses the virtual ethnographic method of Nasrullah based on the development of Hine's virtual ethnography method. The study results show that the content of the two social media focuses on information on Covid 19 and strategies to prevent Covid 19 but does not discuss many agricultural production strategies during the pandemic. In addition, the lack of interactivity on social media is caused by the ministry's passiveness in engaging in user interaction in the comment’s column.

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