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Art History towards Digital Acculturation in a Non-Fungible Token (NFT) Art
yusaira farhia, Athaya Zahra

Last modified: 2022-06-11

Abstract


Clearly, digital technologies have been developed rapidly. For instance, current payment method, which changed from paper money to crypto currency. In addition, visual works used to be displayed and sold in the art galleries. However, people are able to access them via the Block chain networks nowadays. As a result, it makes NFT (Non-Fungible Token) becoming extremely popular, mainly among Generation-Z. Moreover, NFT allows any digital archive to be sold more freely and unrestricted by formal rules. This study aims to discuss how visual communication design students as a part of Gen-Z are introduced to the world of NFT as a visual archiving solution through the art history learning method in Bina Nusantara University. First, it focus on to what extent students are able to understand the cultural concepts that exist in each particular era, from the mindset, characteristics, to the main essence of that period. Through the analysis of previous artefacts and any great relics that were exist, students are able to express their thoughts about the certain culture and providing conclusions from each era they adopt. After gaining a sharp understanding, then it is embodied in a visual form that is adapted to the characteristics of previous era and the modern culture, which represents the Gen-Z. In consequence, this study found that even digital assets cannot be separated from enculturation and history. This is one of the advantages of humans understanding the culture of an era, and integrating it with the present-day, as known as digitalization era.


Keywords


Art History; Culture; NFT (Non Fungible Token); Digital Art; Visual Communication Design

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